It started all in 2014. At that time, the cheesecake was emerging in the market. Everyone knew it but ate it at home or ate at a few restaurants. After research, we came up with the idea of taking a step in importing the cheesecakes of The Cheesecake Factory Bakery® and selling it on the Dutch market. This has led us to distribute the cheesecakes of The Cheesecake Factory Bakery® throughout Europe.
Now everyone in Europe can enjoy the famous cheesecakes of The Cheesecake Factory Bakery®. Because we are unique to these cheesecakes, we distinguish ourselves as the specialist of these desserts for foodservice and retail. We make these desserts even more unique and innovative for a special moment. We do this together with our partners Ghirardelli®, Dobla® and Villeroy & Boch®.
Vision of the company
The Famous Bakery represents how the consumer can have an experience in how delightfully life can be.
Mission of the company
The Famous Bakery will change the way the consumer experiences desserts.
The Famous Bakery
“Enjoy the sweetness of exclusivity”
The story of the famous cheesecakes
The Cheesecake Factory® story begins in Detroit, Michigan in the 1940s. Evelyn Overton found a recipe in a local newspaper inspired her “Original” Cheesecake. In 1972, Evelyn and her husband opened their latest savings, The Cheesecake Factory Bakery®. Through hard work and determination, their business grew very fast and they could offer a wide range of more than 30 different varieties of cheesecakes and other desserts. With foresighted eyesight and intuition, their son David decided to open a restaurant to present his mother’s range of cheesecakes. Somehow he knew that his guests would enjoy a restaurant with a wide range of desserts.
In 1978 he opened the first The Cheesecake Factory® restaurant in Beverly Hills, CA. The restaurant was immediately a success and now there are almost 208 The Cheesecake Factory® restaurants around the world that share the Overton’s quality and spirit of innovation with others.